Historical records and archival collections offer our clearest insight into the past. If thoughtfully promoted, these collections also offer a great opportunity to grow new audiences. Through presentations and best practice discussions, workshop participants will learn about the value of crafting an overall public message, preparing for a promotional campaign, and developing a public relations plan to promote archival collections. Workshop attendees are encouraged to bring their project and program ideas to share, as a portion of each session will be devoted to extensive question and answers.

Co-sponsored by the Massachusetts Board of Library Commissioners, the Northeast Massachusetts Regional Library System, and the Northeast Document Conservation Center, the Archives Alive! Workshop is designed for professionals, volunteer staff and board members of local repositories, public libraries, town halls, historical museums, commissions, societies and heritage sites.

To register for Archives Alive! go to www.essexheritage.org

Registration is $30, $25 for members of the ENHC Explorers program. Handouts, morning refreshments, and a boxed lunch are included with registration.